Advertising and promotion campaign

The exhibition is advertised through a publicity campaign carefully designed by the organizers to help you maximize the business opportunities offered by the exhibition. The show is promoted extensively across the country and the region. To ensure that you will get the best quality and quantity of visitors, here are some of the strategies used:

Promotions in Trade Magazines, Newspapers and Newsletters
The important trade magazines in the region are participants and supporters of the show. They carry a wide range of coverage, including: editorial features, show previews and reviews, product highlights and news of the exhibitors.

Direct mail and VIP invitations
Direct mailing to the region’s key decision-makers including company owners, directors, specifiers, agents representatives and buyers. An impressive dedicated show preview magazine featuring the participants at the show and their products is also sent a month before the show to trade buyers. Personal show invitations to VIP visitors are also included.

Public Relations
The PR department keeps close relations with the media, and issues regular press releases for greater publicity ensuring TV, radio and press coverage throughout the region.

Special presentations and events program
The Organizers will upon request arrange special presentations, meetings and press conference to further promote participating companies and their products at the show.

More reasons why you should exhibit at the SAUD I MEDICARE 2010: